Reservation Confirmations: Are You Sending a Receipt or Starting a Relationship?

In hospitality, first impressions don’t start at the lobby. They start at the reservation confirmation. Yet, most hotels still treat it like a receipt:

“Your booking is confirmed. Regards, Reservations Team.”

That’s not hospitality. That’s missed opportunity.

At Éclat, we believe the confirmation email is the first emotional handshake — a powerful trust bridge where excitement, anticipation, and loyalty begin.

So we’ve created a free, beautifully designed checklist to help hotels transform their confirmation experience from forgettable to fantastic.

This practical, print-ready checklist gives you the 8 key elements that every great confirmation message should include — from design and accuracy to surprise, serendipity, and virality.

Why This Matters

Guests start imagining their stay the moment they book. If your confirmation doesn’t match that emotional moment, you risk:

• Losing engagement

• Missing upsell opportunities

• Undermining trust

• Diluting brand experience

The best hotels?

They use confirmation to start the story, build anticipation, and create delight — before the stay even begins.

Read The Full Eclat Insight >

🧰 What’s Inside the Checklist:

• ✅ Accuracy: Get the facts right — dates, names, occupancy

• 🎨 Design: Make it visual, clean, and brand-consistent

• 💬 Service: Add warmth and a real human voice

• 🎁 Surprise: Add a small, unexpected delight

• 🌅 Anticipation: Hint at views, experiences, and flavors

• 🍋 Serendipity: Mention something seasonal or special

• 📸 Virality: Give them a reason to screenshot and share

• ✨ Delight: Make it feel like hospitality has already begun

🔁 Ready to Upgrade Yours?

If you’d like us to review or redesign your reservation confirmation, send it over; better yet, include a stay and we’ll experience it firsthand 😉.

📩 prabhjot bedi | p.bedi@eclathospitality.com

📞 +91 98720 00604