sbe Announces The Launch Of New Luxury Global Lifestyle Hotel Brand – The House Of Originals


New York, NY - sbe, a leading international hospitality group that develops, manages and operates award-winning global hospitality brands, announced at the Berlin Hospitality Conference, the launch of its new luxury global brand, The House of Originals in partnership with Accor. The House of Originals is a luxury collection of properties from sbe featuring a bold spirit that challenges and inspires. sbe is thrilled to launch this new hotel brand collection which will include the Sanderson and St. Martins Lane in London, 10 Karakoy in Istanbul, and the Shore Club in Miami Beach.

The House of Originals combines the best of what sbe has to offer. This new brand will create a community for its guests, predicated on luxury experiences and centered around sbe's iconic culinary and mixology offerings. Further, the support of sbe's partner, Accor, will be critical in establishing the brand internationally by offering sbe's customers and partners access to an unparalleled global distribution and procurement infrastructure.

Sam Nazarian, Founder & CEO of sbe states: "At sbe we are always looking to create memorable experiences. The House of Originals will include our existing incredible destinations, the Sanderson, St Martins Lane, Shore Club and 10 Karaköy and create a community and network of unique global properties. I am proud to partner on this project very closely with the Accor team and Gaurav BHUSHAN, Accor's Head of Global Development who will provide us invaluable support in helping us create a truly international suite of properties."

Gaurav Bhushan, Chief Development Officer Accor states: "The lifestyle market continues to grow rapidly and has one of fastest growth rates in the industry. Accor has had very strong acceleration in the lifestyle sector and now offers the widest portfolio, with 10 brands to be developed internationally from economy to luxury. The House of Originals is the perfect combination of sbe's know-how in entertainment and F&B, and will benefit from Accor's global platform, particularly in terms of distribution, loyalty and network development. With already 5 new hotels in the pipeline and an exciting pipeline underway in key gateway cities such as Dubai, London and Paris, this brand brings a new lifestyle flavor into the Accor portfolio."

The House of Originals is a collection of luxury hotels that are individually special to the city in which each resides. These inspiring properties are recognized as trailblazers, setting a standard of hospitality and experience that makes every hotel iconic in its own right. For every hotel in this collection, there is an undying spirit and promise of originality.

AccorHotels Commitment towards Diversity & Inclusion at “Promoting Disability Inclusive Development Report Validation Workshop” in collaboration with UNDP Maldives

Celebrating the International Day of Persons With Disabilities in coordination with UNDP has given us a chance to mobilise for changing other peoples’ views: to learn about disabilities, begin a dialogue on this topic, and promote awareness among our employees
— Vaibhav Garg – Area Talent & Culture Manager – AccorHotels,

Did you know that 80% of disabilities are not visible? AccorHotels is reaffirming its commitment and has chosen to focus on the issue of invisible disabilities which are very common yet largely unknown and still misunderstood. Supporting our employees, raising their awareness, mobilizing them to change perceptions and encouraging dialogue… these are the everyday challenges faced by our Group.

With 250,000 employees in 100 countries, Diversity is an integral part of our Group’s DNA. Welcoming others, appreciating them, learning from their differences and bringing out their talents is one of the founding principles of our managerial ethics. Firmly rooted in our DNA, this principle is a daily challenge but also the key to our collective success.

AccorHotels is spotlighting and celebrating the theme of invisible disability.

Various events and workshops were organized to raise awareness of invisible disabilities amongst our employees. Posters are also displayed in our hotels, establishments and head offices.

An international operation is also being organized on our internal supports and social media as well as an international photo contest, relayed by the hashtag



Promoting Disability Inclusive Development Forum in coordination with United Nations Development Program, Maldives AccorHotels Team Maldives in coordination with UNDP Maldives is working towards

inclusive equality for people with disabilities and have shared constructive commitments towards this objective to focus on the identified areas that needs accessibility under the scope of resort operations in private sector category.

Some of these commitments include:

 Perception and attitude towards persons with disabilities by service providers

 Sensitization in the workplace

 Workplace training for both people with disability and all staff

 More opportunities for promotion

 Employers’ perceptions on the benefits of hiring PWD (currently believe that a

positive image is the only benefit)

 Families’, societal perceptions on the capacity of PWD to work

 Lack of community integration plans for PWDs

Welcoming others, recognizing them, learning from their differences, valuing them: these are some of the founding principles of our managerial approach, which is embedded in our DNA, the key to our shared success, and also a real day-to-day challenge. That’s why we say “We are proud of our differences”.